Creative Direction & Design

The Client

market + pantry: essentials for healthy living.


Develop an online health and wellness platform for 50+ year old, corporates. The brand & website needed to be simple in design but also in explanation for people who have spent years putting their work before themselves and have lost touch with health and wellbeing. 

The Solution

Market + Pantry was developed as a straight to the point, here are the facts, brand identity for people that can see through bullshit. Black & White. It is lux but organic and the imagery is designed to speak for it's self. From blog posts to shopping lists, this brand is aimed at the older more sophisticated CEOs in Sydney, Australia, with bold statements and easy to follow facts to get them living their best life yet.  


Logo, brand identity, promotional design, web design (including all recipes photography) & creative direction for photoshoot.